Sandwichman Sendai souvenir recommendation list! Superb sweets mail order
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Sendai City in Miyagi Prefecture is known as a food capital, a treasure trove of food that brings together the bounty of the mountains and sea, and there are plenty of delicious things to choose from!
I'm originally from Yamagata, so I used to go to Sendai often, and everything I ate there was delicious.

There are a wide variety of souvenirs available, from classic items to new products!

The duo Sandwichman, who are from Sendai, often introduce Sendai souvenirs on their blogs and on TV.
Sandwichman recommends many souvenirs from Sendai, but here are some of the most popular ones.

Are you curious about Sandwichman's recommended sweets?


We have compiled information about Sendai souvenirs recommended by Sandwichman.
Sendai souvenirs recommended by Sandwichman

We will introduce souvenirs that the Sandwichman duo recommends buying when you visit Sendai.
Zunda Light Mochi (Lightly Sweet Rice Cake) ZUN
Sandwichman's Date Mikio tweeted on his blog that this Miyagi Zunda Awamochi Zun is "super delicious."
This is a new type of zunda mochi, with zunda bean paste and mochi wrapped in a thin layer of gyuhi, and the refined sweetness that makes the most of the flavor of edamame is irresistible!
The mochi is chewy yet soft, with a texture that melts in your mouth.
The thin and chewy texture of the gyuhi gently envelops the zunda bean paste and mochi.
- They use carefully selected edamame beans and make zunda paste using a unique method.
- The rice used is glutinous rice from Miyagi Prefecture.
- Each one is carefully handcrafted
Best before date: 90 days when frozen, 3 days when refrigerated
Storage method: Freeze, thaw and store in the refrigerator for up to 3 days
You can also order it from the official online shop !
Palette Tsukidate Main Store
Postal code 987-2216
4-7-15 Tsukidate Izu, Kurihara City, Miyagi Prefecture
Business hours: 9:00-19:00
La Palette Furukawa store
Postal code 989-6116
1-13-31 Furukawa Ritsu, Osaki City, Miyagi Prefecture
Business hours: 9:00-18:00
[Winter only] Shimobashira
This delicate Japanese sweet can only be enjoyed in the winter, a thin, slab-shaped candy made by boiling down agar and sugar.
It has a delicate appearance and melts in your mouth like snow.
We have started accepting online reservations for "Shimobashira," which will be shipped from early November 2025.
— Kokonoe Honpo Tamazawa (@TamazawaSendai) December 23, 2024
Gift sets may still be available for purchase even after individual items have sold out.
Any purchases made for the purpose of resale will be cancelled. We ask for your cooperation in not purchasing resale items.
Thank you for your cooperation.
- Made with care and attention to quality
- The delicate shape is achieved through the skill of artisans.
It is sold at Kokonoe Honpo Tamazawa and is only available from October to February .
The expiration date is about 90 days.
Shimobashira comes in 40g candies, with approximately 40 pieces per candy.
Kodama's Raw Dorayaki
A dorayaki with a new texture, made with fluffy dough sandwiched between fresh cream and bean paste.
Each one is carefully handmade with a focus on the ingredients, and the balance of fresh cream and bean paste is exquisite.
In addition to the four classic flavors, there are also store-exclusive and seasonal flavors!
- The fresh cream is produced in Hokkaido and has a light texture with a moderate sweetness.
- There are many different types of bean paste, including coarse bean paste, smooth bean paste, and zunda.
- The dough is moist and melts in your mouth.
Best before date: Refrigerated 10 days / Frozen 90 days
[Main store] 6-77 Tsuruyocho, Wakabayashi Ward, Sendai City, Miyagi Prefecture
9:00-17:00 Open all year round
Three-colored rice cakes from Murakamiya Mochiten
This gorgeous looking rice cake confectionery comes in three different colors: white rice cake, mugwort rice cake, and zunda rice cake.
Each mochi is topped with plenty of red bean paste or zunda bean paste, giving it a chewy texture and allowing you to enjoy the flavor of each bean paste.
Murakamiya Mochi Shop. Three-colored mochi. Bamboo leaves. pic.twitter.com/pGRmulI1vT
— Shiro (@momo_4690) September 1, 2019
- The rice used for the mochi is glutinous rice produced in Miyagi Prefecture.
- The mugwort used is highly fragrant mugwort picked in early spring.
- The red bean paste and zunda bean paste are also made with carefully selected ingredients.
They are sold at Murakamiya Mochiten and make a great souvenir or gift.
2-38 Kitame-cho, Aoba-ku, Sendai City, Miyagi Prefecture
5 minutes walk from Itsutsubashi Subway Station
20 minutes walk from JR Sendai Station
533m from Itsutsubashi Station
Hagi no Tsuki

This is a classic Sendai souvenir, with rich custard cream inside a fluffy castella cake.
It's a popular souvenir, but is also recommended for home use.
You can also order it from the official online shop or Rakuten Ichiba!

Best before date: 14 days including the shipping date
By the way, you can purchase limited edition sister products at Shinagawa Station!
summary
In addition to the souvenirs recommended by Sandwich Man, there are many other delicious things to try in Sendai!
I hope you will find this information useful.